Practitioner-Led.
Research-Informed.
Professor Sebastian (Bas) Groes, FHEA FEA, is Professor of English Literature and Director of the Centre for Transnational and Transcultural Research at the University of Wolverhampton. He is also the founder and director of the Digital Futures Lab, where he leads cutting-edge research in AI, VR/XR, and Computational Literary Studies.
Bas is one of the UK's most prominent academic innovators in digital higher education. His pioneering work introducing AI chatbots and Virtual Reality environments into university teaching has attracted national and international media coverage — including multiple BBC News features, BBC Radio 4's Futureproofing, and BBC Digital Planet — as well as reaching over 3 million members of the British public through media engagement in 2026 alone.
He has personally secured close to £500,000 in competitive research funding across more than fifteen grants, and has delivered bid-writing masterclasses to over 200 academics internationally — at institutions including Anglia Ruskin, Universiti Kebangsaan Malaysia, and institutions across Europe.
As a consultant, Bas has advised organisations including the BBC, the British Library, the AHRC, eBay, the Serpentine Gallery, the Whitechapel Gallery, and Libraries Connected — bringing academic rigour and creative ambition to real-world challenges.